Why are insurers and investors pushing ICHRA?

ICHRA has never had more backers. Oscar Health's CEO has said ICHRA could grow Oscar's addressable market from 21 million to 96 million lives. Thatch reached a $1 billion valuation in September 2026. When that much money lines up behind an idea, it's worth asking who it's good for. My answer: insurers and platforms more than employees.

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Oscar's ICHRA opportunity
21M to 96M addressable lives
Thatch valuation
$1B (September 2026)
Marketplace HMOs + EPOs
About 79%
2026 marketplace deductible
$3,786 average
Why are insurers and investors pushing ICHRA? (Prescience guide by Aditya Jain, MD)

Who gains

  • Individual-market insurers. Every employer that moves to ICHRA sends its employees to buy individual plans. Oscar's CEO described ICHRA as a way to reach the 75 million people in small group and middle-market coverage.
  • ICHRA platforms. They earn per enrolled employee per month; Thatch publishes $45 plus a $50 monthly fee for small employers.
  • Employers' budgets. Spending is capped, and future price increases land on employees.

Who bears the risk

Employees. They buy plans on a market where about 79% of 2026 plans are HMOs or EPOs, premiums rose about 26% this year and the average deductible is $3,786. Older employees can pay up to three times as much as younger ones for the same plan.

I don't think the people building ICHRA companies are acting in bad faith. But a system that moves risk from employers to individuals, and adds another administrative layer to do it, isn't progress for patients.

A different direction

At Prescience, we design and run your company's health plan, from setup and enrollment to claims, compliance and COBRA. What your team gets:

  • An effective $0 deductible, so the plan helps from the first visit.
  • Simple copays shown before a visit, capped by a low out-of-pocket maximum.
  • A broad national PPO network, plus providers we contract with directly.
  • 24/7 physician-led care navigation: a care team that finds the right provider, books appointments and explains costs up front.

What your company gets: one monthly cost set in your quote, usually 10–20% below comparable fully insured coverage and fixed before the plan starts, with no admin fees. You keep your payroll provider, and the plan can start mid-year.

See what your team would pay with Prescience

Answer a few questions about your team and get a quote in about 60 seconds, or talk it through with one of our benefits experts.

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Frequently asked

Sources

  1. Fierce Healthcare, Oscar Health growth ambitions and planned ICHRA products
  2. TechCrunch, Thatch reaches $1B valuation (September 2026)
  3. Thatch, Pricing
  4. Healthinsurance.org, HMO, PPO, EPO or POS (2026 marketplace plan types, from HHS QHP landscape data)
  5. KFF, The average marketplace deductible grew by about $1,000 per person in 2026

This page is general information, not legal or tax advice. Plan terms, prices and savings depend on your company, your quote and your plan documents, which control if they differ from this page.